PPC Advertising with Google Adwords by Sean Galusha
It would not be a surprise if you have encountered Google Adwords or pay per click marketing in the internet as these are two of the most popular tools used by businesses in online advertising. It is also seen as something beneficial for website owners as well.
For some these advertising strategies may be common but for some who still want to engage into online advertising with these tools it indeed a good step to know the basics as well as the background of these tools to avoid pitfalls in implementing these popular advertising tools. This will save you from failures that could have been easily avoided.
Pay per click marketing is an online tool for advertising your products or services. It can also be used by website owners in generating traffic to their sites which eventually leads to more opportunities in making money online. The cost involved in pay per click is the rate you are willing to pay for every click of your ad.
Google Adwords follows the same. In fact Google is said to be the leader in pay per click marketing through their Google Adwords. However Google was not the one who introduced pay per click marketing. The idea of pay per click came form man who founded Goto. com. This was later named Overture acquired by Yahoo
Google has Google Adwords as their main marketing tool that uses the pay per click concept. Companies businesses who want to advertise using Google Adwords coordinate with Google will specify the amount that they are willing to pay for every click to their ad. Google will then offer to place ads on many websites in the internet.
Website owners can earn money when they allocate spaces on their sites for advertisements like these. They also have to sign up with Google to be able to participate. Every time site visitors click these ads they will then earn a certain amount per click of the ad.
Google has indeed made a huge success in pay per click marketing in Google Adwords in particular. They have said to be earning around 16 billion on Adwords itself.
About the Author Sean Galusha is the founder CEO of Localize Internet Marketing a Internet Marketing Company for Small Businesses LocalizeInternetMarketing. com. The team of experts at Localize Internet Marketing focus on delivering targeted local results to their customers by utilizing Internet marketing techniques such as Generating More Leads localizeinternetmarketing. com internet marketing services local lead generation. PPC Advertising with Google Adwords
